Content Marketing for Capital Markets - It is not about You

Successful content marketing answers the only questions buyers have:
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1. Do you know what my problem is?
2. Do you understand what specifically makes this problem hard to solve for me?
3. Can you describe 1 and 2  in language that is precise and easy to understand?

​The reason software and service providers spend money on marketing is simple: to increase sales.  Marketing that does not deliver this simple goal can be carried by vanity drivers such as prestige, market expectations, or CEO ego trips. But not for long, and not in a market that has seen regulation erode sales and profits across the board.

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