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Stop Selling to Increase Sales

30/1/2016

 
CMOs know what it feels like to be sold to by people who do not understand their market
​Buyers of financial technology have something important in common with heads of marketing at financial technology suppliers. They both get sold to all the time. Sales people know that they ‘have budget’. That simple fact opens the floodgates of unsolicited telephone calls, emails, newsletters, InMails and other spam.

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